SnapReview
UI/UX Transform Capstone Project (one-man project)
SnapReview is a user-centred solution designed to help hospitality venues collect immediate, honest, on-site customer feedback. Instead of relying on delayed Google reviews or long-form surveys, SnapReview empowers venues to understand service issues the moment they happen—allowing staff to respond swiftly, improve service quality, and strengthen customer relationships.
This project was completed all by myself as part of the Academy Xi UI/UX Transform course, where I applied research-driven design, human-centred methodologies, and iterative prototyping to deliver a functional end-to-end concept.
The Problem
Most hospitality venues struggle with:
Delayed feedback (customers only leave reviews after leaving the venue)
Inaccuracy of online ratings influenced by emotion rather than experience
Lack of actionable insight from long survey forms
Missed opportunities to resolve issues during service
This leads to reputation damage and poor staff awareness of service breakdowns.
The Opportunity
Customers are more willing to share quick, anonymous, tap-based feedback rather than fill out long forms.
Venues also need real-time visibility of issues so staff can address them on the spot.
This created a clear opportunity:
Design a simple, fast, transparent feedback loop that connects customers and staff while they’re still in the venue.
My Role
UX/UI Designer — End-to-End Delivery
Responsibilities included:
User research (interviews, observation, competitive analysis)
Problem framing & insights synthesis
Persona creation & user flows
Information architecture and task mapping
Wireframing in low/mid fidelity
UI design in Figma
Prototyping & interaction design
Usability testing and iteration
Presentation of final concept
Research & Insights
Key Findings
Feedback must take less than 10 seconds
Anonymity increases honesty
Staff need a tiered alert system: green/yellow/red
Visual dashboards work better during busy service periods
Simplicity increases adoption—both customers and staff avoid clutter.
Empathy Map
Persona
Journey Map
How Might We
- HMW attract customers to leave more useful, honest feedback using our platform so that the business owners can improve accordingly?
- HMW keep the reviewing system simple so that users don’t drop out before completing the full reviewing process?
- HMW make our reviewing system appealing to our customers so that they’d rather use ours instead of Google or Facebook?
- HMW make review reposting easier on other platforms so that positive reviews would be seen elsewhere?
Crazy 8s
User Flow
Low-Fi
High-Fi
Final Outcome
SnapReview delivers:
A 10-second feedback flow customers actually use
A real-time alert system helping staff solve issues instantly
A clean, data-driven dashboard for long-term venue improvement
A design flexible enough for cafés, restaurants, bars, and service businesses